BRAND’S VETA essence shot by Suntory Beverage & Food (Thailand) Co., Ltd., the leader of health enrichment products under BRAND’S trademark in Thailand and Asia, launched 2 new products, Astaxanthin Collagen Pomegranate and Lutein Blackcurrant Shot, to respond to varied health concerns, alongside the new look of packages to deliver a more vibrant look that clearly communicates benefits with target group. On this occasion, Toey, Jarinporn Joonkiat, is chosen as the new presenter, reflecting the new generation’s way of staying healthy and youthful from the inside out. Furthermore, the airing date of the new commercial featuring Toey Jarinporn will be announced.
Ms. Jaturaporn Thanapornsungsuth, VP – Head of Marketing (Thailand & Indochina), Suntory Beverage & Food (Thailand), disclosed that a study of consumer insights shows that the lifestyles that many people prefer or even somedaily habits could be damaging to their bodies or health, consequently leading to alarming physical problems. Unfortunately, failure toreview and adjust unhealthy behaviors could eventually affect their living, resulting in an unhappy life. For example, being overly enjoyed with all-you-can-eat meals, consuming too much meat with too few vegetables which causes constipation, binge watching series through the night which causes blurry and fatigued eyes and many more. For these reasons, BRAND’S VETA is stepping in to serve as a Lifestyle Solution formulated to ensure a better quality of life for everyone, so that they can continue their preferred lifestyle and live life to the fullest with happiness.
To support the new generation in enjoying the lifestyle they need, BRAND’S VETA is unveiling a new commercial designed with the concept “No matter which lifestyle you prefer, BRAND’S VETA has the answer”. At the same time, the product packages have been redesigned to deliver a more vibrant look that clearly communicates benefits to the target group. BRAND’S VETA responds to specific health concerns of the new generation who integrates themselves fully into their lifestyle and work life.
The new products target the new generation and working people who only select the best when it comes to specific health concerns. The two newly launched products will promote the strength of BRAND’S VETA product line formulated for specific health concerns in a more comprehensive way. BRAND’S VETA Vitamin A Berry Shot is rich in vitamin A, which contributes to the maintenance of normal vision; BRAND’S VETA Fiber Prune Shot has a high dietary fiber content of 10,000 mg., which stimulates the bowel movement; BRAND’S VETA Vitamin Mix Quince Apple Shot, which is high in vitamin E, contributes to the protection of cells from oxidative stress.
NEW Product! BRAND’S VETAAstaxanthin Collagen Pomegranate has 2 mg. of astaxanthin from the Haematococcus pluvialis red algae. It additionally contains 1,000 mg. of collagen and high content of vitamin C, which contributes to normal collagen formation for the normal function of skin, along with a high concentration of Vitamin E. The product tastes great with pomegranate flavor, suiting those who care for their skin and beauty.
BRAND’S VETA Lutein Blackcurrant Shot has 10 mg. of lutein and 2 mg. of zeaxanthin. The two powerful vitamins are considered the top vitamins with the ability to protect the eyes from blue light dispersed from electronic devices. In addition, the product is high in Vitamin A, which ensures normal vision, plus nutritious extract from blackcurrant, suiting those who have prolonged screen time or those spending long hours on phones or gadget screens each day.
Additionally, ‘Toey Jarinporn Joonkiat’ has been introduced as the new presenter of BRAND’SVETA, representing the new generation who prioritizes their health and thus glows from inside out with her youthful stamina. The new commercial featuring Toey Jarinporn will be aired on 16th July nationwide, which portrays the insight of the new generation who neglects their health until the body is sending signals. Toey Jarinporn will step in to introduce BRAND’S VETA products that suit different lifestyles of each person. The company has also designed a 360-degree marketing strategy to raise awareness of all target groups in a comprehensive way through all communication channels, online and offline, plus on-ground activities at the point of sale to encourage instant buying. All of which can be achieved with marketing strategies and product benefits that genuinely respond to current trends and consumer needs.
Those interested can access further information and buy BRAND’S Veta products via online shopping platforms or at leading department stores and convenience stores nationwide.
