Healthful diet is the origin of healthiness, which is an essential foundation for ceaseless human evolution and development of all forms. BRAND’S, Essence of Chicken, the healthy drink with a 180 year old recipe manufactured and distributed by Suntory Beverage & Food Thailand, the leader of supplementary food product market in Thailand and Asia, has prioritized the variety of product development to benefit human health. The Company has continued to provide support to academic conferences that aspire to deliver knowledge in health promotion and good quality of life. Recently, the Company has supported the conference and arranged an exhibition booth to share knowledge and introduce products at the 17th National Nutrition Conference on "Nutrition for Equality and Sustainability" organized by the Nutrition Association of Thailand under the Royal Patronage of Her Royal Highness Princess Maha Chakri Sirindhorn, with the objectives to deliver new knowledge, present new research results in dieting and escalate health promotion among Thai people, nutritionists, doctors, nurses and health-related workers in Thailand. At the event, Mr. Hiroshi Watanabe, Ph.D., Senior Research Director, Suntory Beverage & Food Asia Pacific, also joined to deliver a lecture on "Brain Challenges: The potential of Carnosine”. A booth was dedicated to provide knowledge on Carnosine and essential herbs included in BRAND’S products. More than 800 attendees representing different agencies had attended the symposium held at the Bangkok International Trade and Exhibition Centre (BITEC).
Mr. Hiroshi Watanabe, Ph.D., Senior Research Director, Suntory Beverage & Food Asia Pacific, referred to the information of Department of Provincial Administration that, in September 2023, Thailand has registered 13,043,793 people aged over 60 years old, which accounted for 19.74% of the entire population of 66,061,517. As a result, Thailand has completely become an aged society. The aged population has a tendency to encounter health problems. For example, nervous system and brain disorders, chronic ailments and various disabilities.
One notable problem of an aged society is the decrease in the proportion of working-age population serving one elderly, resulting in an inevitable increase in the welfare costs of elderdy burdened by working-ageorga population. Therefore, the sustenance of population to enter seniority with quality of life and the promotion of population longevity with good health are considered key elements of future society. Suntory Beverage & Food Thailand has always given priority to contributing itself towards strengthening Thai society, promoting good diet knowledge, cultivating appropriate consuming behaviour in each age range. All of which will help to promote healthful dietary behaviour for everyone.
Substantial research indicate that “Carnosine” is a dipeptide composed of two amino acids that help to promote efficient brain functioning and boost the efficiency of frontal lope, which relate to processing, decision-making, thinking, stimulating brain and nervous system functions, increasing concentration and focus, as well as hampering brain fatigue and reducing anxiety. Even though our body could synthesise Carnosine, the ability to produce Carnosine reduces as we age. Further, the body could only receive Carnosine from consumption of meats, including chicken, beef, pork, fish and egg, because Carnosine is not found in plant foods.
Aside from consuming brain-healthy foods, we should consistently maintain our healthiness by eating foods from 5 main food groups, exercising regularly, drinking sufficient water, sleeping well and maintaining lively minds, This way, we will be able to become quality elderly people with happiness and desirable quality of life, thus reducing the chances of ailments and slowing the deterioration of health in the long run.
