BRAND’S® Bird’s Nest uses the emotional marketing approach with “The older you get, the more you realise your mother's love” campaign to drive sales on Mother’s Day. The campaign embodies the concept of celebrating and reciprocating the love and dedication of a mother, who is extraordinary and unparalleled like BRAND’S® Bird’s Nest. This resonates with the understanding every child gains as they grow, recognizing the depth of a mother’s love. , Aff Taksaorn , her mother,Off Vachasa and her daughter, Peamai Avarin, three celebrities from three generations, join the campaign to share their romantic tales and advance family ties while offering alluring promotions to increase spending power through physical and online platforms. Peamai Avarin designs premium items and gifts that are available with the product in convenience stores, modern trade, premier stores, and online channels between 18 July and 31 August 2024.
As per Ms.Jaturaporn Thanapornsungsuth, VP – Head of Marketing (Thailand & Indochina), Suntory Beverage & Food (Thailand)., current consumer behavior indicates a tendency towards single-family living, particularly in urban areas. There is a decline in the number of large families with multiple generations living together. It might lead to less closeness. Hence, through The older you get, the more you realise your mother's love campaign, BRAND’S® Bird’s Nest hopes to serve as a platform for expressing love and sharing tales of mothers’ greatness across the nation, all while encouraging people to remember the power of mother’s great love. The campaign invites all children to show their appreciation for their mother’s talent and unconditional love with BRAND’S® Bird’s Nest.
In this campaign, Aff - Taksaorn Paksukcharern, Off - Vachasa Anderson, and Peamai - Peemai Taechanarong, three celebrities from three generations are proud to share the story of a mother’s talent and devotion, as well as the love and bond between mother and child. In addition, Aff - Taksaorn presents BRAND’S® Bird’s Nest rather than expressing gratitude and concern for the mother’s well-being. This commercial film will remind everyone of the love they received from their mothers and inspire them to think of priceless memories kept in the memory capsule of every mother and child pair.
“BRAND’S® Bird’s Nest adopts an emotional marketing strategy for a special Mother’s Day campaign this year to get insights from consumers who adapt to changing circumstances. To boost sales in the year's second half, we convey our market positioning that our product is a priceless present that aids in a mother’s health care. We plan the most amazing sales across all platforms and provide unique and limited-edition products created by Peamai Avarin that will enhance the impact of showing mommy love this year with “#ยิ่งเข้าใจไม่มีใครเก่งเท่าแม่เรา” (The more I learn, the more I realize that no one is as talented as my mother). This campaign used a gimmick to encourage everyone to showcase their mother’s abilities above and beyond others. We know what our mother has always done for us, therefore sometimes the best way to show her you appreciate her is to compliment her on her talents. We pique the interest of both students and the younger generation. Like every year, we are optimistic that we will satisfy customers and get great feedback.”
BRAND’S® Bird’s Nest is offering a unique deal, featuring discounts of up to 25% and a selection of quality items Rakna water pitcher set—designed by Peamai Avarin. Purchases of BrandsTM Genuine Bird’s Nes goods worth 1,499 baht are eligible for a free water pitcher set with four glasses, valued at a total of 229 baht, in select department shops across the country, such as Big C, Lotus’s, The Mall, and Tops.
This year’s Mother’s Day, pick up a unique gift bundle featuring Peamai Avarin’s design exclusively at 7-11 or purchase online at Shopee: BRAND’S Official Store and Lazada: BRAND’S Suntory
Shopee: https://shp.ee/q8n9gnh
Lazada: https://bit.ly/45RAsuf
Big C: https://bit.ly/46o54UL
Lotus’s: https://bit.ly/3VY4YPT.
Joining the online campaign “The more I learn, the more I realize that no one is as talented as my mother”. is another option to win a gold necklace for your mother with BRAND’S® Bird’s Nest and several unique prizes worth over 160,000 baht. Simply leave a comment on your mother’s exceptional abilities on a Facebook post from Brand’s World Thailand, include a picture of a minimum receipt for 599 baht of our pertinent products, and include the hashtag #ยิ่งโตยิ่งเข้าใจความรักแม่ (You comprehend mother love more as you age) #ยิ่งเข้าใจไม่มีใครเก่งเท่าแม่เรา (The more I learn, the more I realize that no one is as talented as my mother). Click this link to read more about the activity: https://bit.ly/3Wt9qrd
More information can be found by following BrandsWorldThailand on Facebook, at www.facebook.com/BrandsWorldThailand or by visiting the official Line account @brandsworld.
