BRAND’S® Bird’s Nest by Suntory Beverage & Food (Thailand) Co., Ltd, the leader of health enrichment products under BRAND’S trademark in Thailand and Asia, emphasizes its leadership in bird’s nest beverage by introducing the latest formula “Vitamin C+ Zinc”. “BRAND’s Bird’s Nest Vitamin C+ Zinc” will penetrate working-age groups and health enthusiasts while highlighting how it helps to reduce fatigue with a refreshing orange scent. Unveiling that the health trend is still in demand, resulting in the bird’s nest beverage category growing by 24%, BRAND’s is confident that the “Vitamin C+ Zinc” formula will respond to the needs of the working age and health-conscious groups.
Mr.Napis Sasivimolkul Marketing Director BRAND'S Bird's Nest, Suntory Beverage & Food (Thailand)., revealed that the combined health trend of healthy eating and preventive care is still rising. It is also a popular trend for Chinese travelers to purchase bird’s nest as souvenir. According to NielsenIQ, this has resulted in the overall market for bird’s nest beverage in the past 12 months growing by 24% compared to last year, which grew by 13%. To emphasize its brand as the leader in bird nest’s beverages, the Company has driven forward to constantly research and develop new formulas to meet changing consumers’ needs. The in-depth insight of consumers regarding taste favors and demand for improving health led to the development of its latest formula, “Vitamin C+ Zinc”, highlighting its high-quality genuine bird’s nest with a light scent of orange, which will help freshen up your day and enhance the immune system.
“BRAND’S® Bird’s Nest latest formula, "Vitamin C + Zinc" focuses on working-age groups who are looking for beverages to help with taking care of their health, specifically when they work hard and have fewer rest times. These groups of people encounter pollution and a change of weather, leading to fatigue. This new formula has a light and refreshing orange scent. Vitamin C and Zinc can also contribute to normal function of immune system along with NANA (N-Acetylneuraminic acid) or Sialic Acid, a unique substance found in genuine birds' nest, along with 16 types of amino acids. This is known as an Eastern science, as birds' nests have Yin properties which gives cooling properties. It has been used to maintain healthy and youthful skin for decades. There are two sizes: 42 ml. 99 baht and 70 ml. 159 baht. 42ml will be available nationwide, including online channels and 70ml is exclusive at all 7-Eleven branches. For the second half of this year, the company will drive forward and penetrate new consumer groups by launching new formulas that meet the needs of lifestyles and respond to the needs of each group.”
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