Suntory Beverage & Food (Thailand) Co., Ltd., the leader in health supplements under the BRAND’S trademark, in collaboration with the Digital Economy Promotion Agency (depa), launched AI Talk Session by BRAND'S Essence of Chicken under "BRAND'S Brain Camp" campaign, in eight provinces from July to August 2024. The campaign aims to create inspiration about the use of AI in various careers through perspectives and experiences of AI Experts from multiple industries. Along with the talk session, intensive coding upgrade activities under the Coding Bootcamp were provided by depa. The activity received an overwhelming response from students and the general public. The company announced its commitment to continue creating meaningful activities to fulfill the dreams of Thai youth toward future careers.
Ms. Jaturaporn Thanapornsungsuth, Vice President – Head of Marketing (Thailand & Indochina), Suntory Beverage & Food (Thailand), stated that BRAND’S Brain Camp is a significant campaign that aims to boost brain potential of Thai youth and enhance their knowledge, creating sustainable competitive advantage of Thailand over other countries in all dimensions. Thus, to further strengthen the company’s long-standing commitment of over 31 years to empowering Thai youth, and to support the government’s policy on developing a digital workforce to drive the country’s economic growth, the company has created integrated activities that facilitate AI learning with self-discovery through roadshows in eight provinces. These activities focused on understanding the benefits of AI across many dimensions, with AI Experts, artists, and actors representing the new generation who joined the discussion and shared their experiences.
AI (artificial intelligence) is a computer system with intelligence similar to humans that can learn from the data input by humans. It can be a tool to support tasks with larger data sets or quantities beyond human capabilities. It can analyze and summarize results quickly. In the AI Talk Session by BRAND’S Essence of Chicken, the discussion covered practical application of AI in various career fields, supporting youths’ ability to apply digital skills to their interests.
The AI Talk by BRAND’S Essence of Chicken included a roadshow in eight provinces across the country as follows:
1. Khon Kaen under "AI and Music” with two young artists of different styles, Gemini - Norawit Titicharoenrak and Kangsom - Tanatat Chaiyaat, who talked about using AI to help compose songs. When AI is combined with human creativity, the songs are even better. They also suggested that everyone must keep up with AI and use it as a tool, not letting it take our place.
2. Bangkok under the "AI and Urbanization" by Off-Jumpol Adulkittiporn, representing Bangkokians, expressed his opinion on issues that will help develop the city, such as safety infrastructure. Mr. Sanon Wangsrangboon, the youngest Bangkok Deputy Governor so far, revealed that using AI to manage various matters, such as AI CCTV, can help analyze the density of people to assess and plan for organizing many festivals. Therefore, there is a plan to use AI to help take care of the people and the city.
3. Ubon Ratchathani, the topic is “AI and Gaming” with a game expert, Tay-Tawan Vihokratana, joining the discussion. According to Tay, playing games is a way to relax and games that require planning will help train your thinking to become systematic. In addition, AI is currently used in games to increase players' enjoyment. Mr. Sittichai Theppaitoon, a member of the Thai Game Software Industry Association and Chairman of the subcommittee for Driving Awareness of the Gaming Industry, provided information that we currently use AI to design items, compose music, create textures, or game graphics. He concluded that it is now a significant opportunity for the gaming industry. Those who can follow the trend of using AI first will have a tremendous advantage.
4. Phitsanulok, the topic of "AI and Engineering" was represented by a recent graduate in Communication Engineering from Chulalongkorn University, Phuwin Tangsakyuen, who shared his perspectives on learning coding at the university, with Dr. Wasan Pattara-atikom, Director and Senior Researcher, National Science and Technology Development Agency (NSTDA) joining in the discussion. The discussion was about engineering thinking principles focusing on problem-solving through the introduction of the Traffy Fondue application that can report and solve real problems in all 77 provinces of Thailand. There is also the development of an application that uses AI to achieve maximum efficiency.
5. Chiang Mai under the topic “AI and Linguistic” by Fourth - Nattawat Jirochtikul, who shared perspectives on the challenges of the Thai language in terms of sentence structure, tone, and slang. Assoc. Prof. Dr. Atthaphon Thamrongrattanarit, Department of Linguistics, Faculty of Arts, Chulalongkorn University, also shared the progress of his work on developing AI to learn Thai. This AI language tool will help with translation, writing, or research, which will benefit users in the future.
6. Phuket, under the topic “AI and Film Industry”, we had an opportunity to talk to Perth - Tanapon Sukumpantanasan, about the perspective of a student learning acting and film directing. In addition to his dedication to making a good film, using AI can help make the work more exciting and interesting. Mr. Golf, Paween Phurichitpanya, a famous director, also shared ideas about working with AI to help create the Sci-fi film of the year, such as using Generative AI as a starting point for writing a script or a scene in the futuristic world. He also left a note on AI to increase imagination, while maintaining the key spirit of arts and humanity.
7. Chonburi under the topic “AI and Environment” with Alex Rendell sharing his perspective on environmental changes and the challenges of working in the environmental field. Mr. Pattrawuth Phuthongfrom, a Geo-Informatics and Space Technology Development Agency (Public Organization) - GISTDA also talked about the dust issue. One crucial mission assigned by GISTDA is to develop innovations with AI to help manage PM 2.5 dust issues by checking dust levels with a weather-checking app developed by GISTDA, which uses satellites together with AI to achieve more accurate and faster results.
8. Songkhla under “AI and Medical” with a young actor, Jimmy-Jitaraphol Potiwihok MD, sharing his experiences and issues that he would like to see the development. Dr. Piyalitt Ittichaiwong also joined the discussion on using AI technology to help with various tasks so that doctors can help more patients quicker than before, minimizing the gap between doctors and patients. The discussion also covered the development of AI that can assist in searching for cancer cells and cancer mutations, and converting images or audio data into text.
Students and parents who are interested in learning about the world of AI with BRAND’S Essence of Chicken can watch playback VDO, take digital skill preparation test, and learn more from online courses at www.BRANDSBRAINCAMP.com while getting ready with BRAND’S Essence of Chicken containing carnosine.
Keep up with updates on inspiring activities at Line official: @brandsworld and Facebook: Brand’s World Thailand (https://www.facebook.com/BRANDSWorldThailand)
