Suntory Beverage & Food (Thailand) Co., Ltd (SBFT), the leader in health enrichment products under the BRAND’S trademark in Thailand and Asia, won the Most Future Brand 2025 award. This award recognizes leading organizations that drive the business industry with a progressive vision, strong branding, and social and environmental responsibility to foster sustainable growth. Presented by Future Trends, a prominent media company in Thailand, under the theme “Trends for Better Life”, the award was accepted by Miss Piengchit Sriprasart, Senior Vice President of People & Culture and Corporate Affairs,Thailand and Indochina. This award further underscores SBFT’s dedication to becoming a future-oriented organization focusing on sustainable growth.
Miss Piengchit Sriprasart stated that Suntory Beverage & Food (Thailand) Co., Ltd. is extremely delighted to have won the Most Future Brand 2025 award. This honor demonstrates our commitment to drive long-term growth, enhancing the standard of living for Thai citizens and employees, safeguarding the environment, and developing health enrichment products that meet consumer demands. This accomplishment aligns with Suntory’s three corporate values.
“Growing for Good,” focusing on expanding organizational growth while enhancing positive societal impact.
“Yatte Minahare,” (The spirit of ambition to dream big, take challenges, and never give up) embodying an unwavering dedication to innovating new values, embracing mistakes without fear, and persevering relentlessly.
“Giving Back to Society,” refering to the practice of giving back what the business earns to society, which includes supporting partners and customers.
These values are reflected through several initiatives, including the “One Suntory Mizuiku Program” which aims to educate and raise awareness among Thai youth about water conservation, and the “One Suntory Helping Hands” which encourages volunteerism and instills a sense of social responsibility in its employees.
Under the “Suntory Leadership Spirit” (SLS), a key behavioral anchor for Suntory employees worldwide, the company supports employees’ growth alongside its own, fostering career development while ensuring a balanced quality of life. This includes:
“Yatte Minahare” (The spirit of ambition to dream big, take challenges, and never give up): A mindset of resilience, initiative, and perseverance. It reflects the determination to overcome setbacks, embrace creativity, and drive innovation. “Yatte Minahare” thrives on practicing and learning from both successes and failures, continuously creating new inventions.
Gemba-Focused: A concept of visiting an actual place to fully understand the needs of clients, customers, and colleagues, exploring new opportunities to create and deliver value.
Better Together: To collaborate and encourage diverse perspectives, fostering an inclusive culture and leveraging collective power.
Future-Oriented: To anticipate future possibilities, developing plans aligned with the “Growing for Good” value that promotes efforts to achieve sustainable growth.
Commitment to Growth: To demonstrate commitment to the growth of one’s self and others through a holistic and long-term approach, while balancing personal well-being and career progress with organizational goals.
Byapplying Suntory’s three core values and SLS as guiding principles, the company has achieved significant success across various areas, leading to this award. This includes leveraging the “Gemba” mindset to gain consumer insights, embracing the “Yatte Minahare” spirit of having the courage to try new things, and fostering collaboration among diverse teams through the “Better Together” principle. As a result, the company has successfully developed a communication strategy to enhance its reputation, increase customer engagement, and integrate innovation and new technology in production. Furthermore, the company embraces the “Growing for Good” value and the “Future-Oriented” principle as the foundation for developing sustainability plans and initiatives. These efforts not only reduce future operational risks but also attract today’s customers, who are committed to supporting socially conscious businesses and promoting the sustainable development of the communities and countries where Suntory operate.
“Our employees are at the heart of everything we do. By supporting their potential and fostering opportunities for personal growth through the application of Suntory’s corporate values and principles, we will achieve ongoing success, making ‘sustainable growth’ a reality for the company.” stated Miss Piengchit Sriprasart.
