This year kicked off with great energy through a collaboration between two brands highly regarded by Chinese tourists. BRAND’S® Bird’s Nest by Suntory Beverage & Food (Thailand) Co., Ltd, the leader of health enrichment products under BRAND’S trademark in Thailand and Asia, partnered with “ChaTraMue” to introduce a new premium drink in celebration of the Chinese New Year: ‘”Osmanthus Oolong Tea with Bird's Nest.” This new drink is designed to appeal to health-conscious Chinese tourists by highlighting the premium quality of oolong tea with its mellow flavor and Osmanthus flower, combined with authentic bird’s nest. As a special promotion exclusively for this year’s Chinese New Year festival, the drink will be available at 139 baht (regular price 195 baht) from 20January to 9 February 2025.
Mr. Napis Sasivimolkul, Marketing Director of Suntory Beverage & Food (Thailand) Co., Ltd., stated that health remains a priority for individuals. In line with Eastern beliefs, particularly in China, it is believed that bird’s nests possess a cooling effect. These nests have been utilized for health and skincare purposes since the Tang Dynasty. In addition, Thai tourism has shown signs of overall recovery. The number of international tourists visiting Thailand in 2024 totaled 35,545,714 people, including 6,733,162 Chinese tourists (data from the Ministry of Tourism and Sports). The company has identified a growth opportunity within the Chinese tourist segment. It has collaborated with ChaTraMue, a leading Thai tea brand popular among tourists, to introduce a new drink item ‘“Osmanthus Oolong Tea with Bird's Nest.” This initiative aims to attract Chinese tourists visiting Thailand during the Chinese New Year festival.
This collaboration also strengthens the position of the market leader in beverages containing genuine bird’s nest, which includes NANA (N-Acetylneuraminic acid) or Sialic Acid, a distinctive component of genuine bird’s nest, and 16 types of amino acids. When paired with the aroma of high-quality oolong tea from ChaTraMue, it creates a healthy drink that caters to health-conscious individuals who appreciate the flavor of tea and the texture of authentic bird’s nests. These nests have been carefully selected to meet the highest standards of BRAND’S® Bird’s Nest.
Miss Praonarin Ruangritthidech, Managing Director of Tiptari Co., Ltd. (ChaTraMue Shop), stated that BRAND’S® Bird’s Nest x ChaTraMue product represents a strategic marketing initiative, aiming to provide both Thai and international customers with new experiences through the introduction of the new product, “Osmanthus Oolong Tea with Bird's Nest.” ChaTraMue selects only the top leaves and blends them with Osmanthus Flower for a golden yellow tea with a gentle aroma. This tea pairs well with bird's nest, promoting refreshment and good health. This product is available at 39 ChaTraMue branches nationwide, including Suvarnabhumi Airport, King Power Rangnam, Siam Paragon, Yaowarat, IconSiam, Terminal21 Pattaya, Central Sriracha, Central Chanthaburi, Central Phuket, Central Hat Yai, Central Festival Chiang Mai, and The Mall Korat.
To celebrate the Chinese New Year, the special promotion offers ‘Osmanthus Oolong Tea with Bird's Nest’ at a discounted price of 139 baht (down from the regular price of 195 baht). Customers will also receive a “Chinese New Year Lucky Bag,” a premium red cloth bag with gold printing, one cup per bag, available from 20 January to 9 February 2025, or while supplies last.
